Web Design from DRS Design












privacy policy

20 October 2017

About web design:
How much will a web design cost?

How long will the design work take?

Do you use templates to create websites?

How do you create your web designs?

Do I have to supply my own images/pictures?

Is it expensive to use professional picture library images?

Who owns the copyright / intellectual property rights in the web design?

Once the design is finished, how long before the site is live on the Web?

Can my website offer audio files for download?

Can you create mp3 files for me?


About search engines / site promotion / advertising:
How does my web site get found by search engines?

How can I get more visitors to my website?

Can you guarantee my site will be number one in Google?

What is Pay-Per-Click advertising?


About ecommerce / taking payment by credit cards:
How do I take credit card payments through my website?

What is a 'chargeback'?

Is it safe to email someone my bank sort code/account number, or publish them on my webpage?


About DRS Design:
Who is DRS Design?

Is there any VAT to pay on your services?

Do you have a landline phone number I can call you on?


How much will a web design cost?

This greatly depends on how large and complex a site you need. If you would like to contact DRS Design with an outline of your requirements then an estimate can be given. But as an approximate guide, a single page site is possible for a price that starts at around 200.

At the other extreme, a complex site design could cost thousands of pounds. It all depends on your requirements and the amount of work involved in creating your site.
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How long will the design work take?

This again depends upon how much work is involved. To give you a rough idea, a six page website might take around 1 to 2 weeks, once you have provided the actual text content of what you want your site to say, and supplied any pictures/images you want included.
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Do you use templates to create websites?

No. Web designs created by DRS Design are created individually for each client. The service offered by DRS Design is a custom service.

Sometimes a client will refer to another website (or websites) they have seen which they like the look of, and will ask for something similar. For example, sometimes clients refer to how they liked the use of a certain colour palette on another site, or they liked the way the content was aligned (perhaps aligned left, or centred, with a fixed width, or perhaps expanding to fill the browser whatever the browser window size, perhaps they liked the way the links were on the left, or across the top, etc, etc). To some extent these kind of ideas can be borrowed from if you want. But your site would still be hand-coded anyway.
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How do you create your web designs?

By writing the code for the page by hand. This commonly means writing lines of HTML (hypertext mark-up language), PHP (a server-side scripting language), sometimes JavaScript (a client-side scripting language), and sometimes using MySQL (a database management system), if there is a need for your site to use a database on the server. Other functions sometimes involve CGI/PERL, and various other web technologies.

The fact that PHP is used in your site does not necessarily mean there is a database running on the server. PHP is very useful for integrating with database management, but can also perform all kinds of other really useful functions. And there is a lot that can be done with using PHP to read-from/write-to files stored on the server which means your site doesn't always need a database system, even if it does need to read/write information. If it does need a database, that's fine, it can be done, but usually involves a lot more work in setting up, which is reflected in the design costs.

Don't worry if you don't understand the technical terms above - the point is that you don't need to, DRS Design will take care of your site design for you.
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Do I have to supply my own images/pictures?

No, you don't have to. DRS Design has access to professional picture libraries as used by major advertising/marketing agencies, and can usually source whatever images your site needs. But if you do want to use your own images then that of course is fine too. You do need to make sure though that any images you use are either images which you own, or which you have a licence to use on a website.
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Is it expensive to use professional picture library images?

Not necessarily. It mostly depends on how many images you need, and also which picture library they are available from. There are a number of professional picture libraries, and the terms they offer and prices they charge do vary.
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Who owns the copyright / intellectual property rights in the web design?

When your site is in development, then the rights to any work created by DRS Design are owned by DRS Design. Once the design is finished and you have paid the balance on the web design then those rights are assigned over to you and you will own the design.

However, if your web design incorporated any third party content, such as images from a picture library, then these will remain subject to whatever licence agreement was entered into with that third party.

If you wanted to use any third party images featuring on your site in a context other than on your website (for example on promotional items such as mugs or T-shirts) then you would usually need a further licence for such use. It is often possible to obtain such licences, but that would be a matter between you and the picture library that owns the image.
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Once the design is finished, how long before the site is live on the Web?

If your domain name is a newly registered one, or if you are moving your hosting to a new location, then it usually takes a couple of days for the hosting to become usable. This is because the domain information needs to filter around the Internet.

If you already have your own live web hosting DRS Design can upload the design right away (provided you are able to give the necessary login info). Or the design can be supplied to you if you prefer to upload the files yourself.
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Can my website offer audio files for download?

Yes. DRS Design has created a number of web sites for musicians and bands who wanted to offer mp3s of their music.
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Can you create mp3 files for me?

Yes, using professional software (Wavelab by Steinberg).

Mp3 files can be created for you from your CD of your own music (or spoken-word recordings, eg presentations, lectures, talks, etc), and the mp3s can be encoded at whatever bit rate you prefer.

Low bit rates mean small file sizes and fast downloads, but lower quality, whereas high bit rates equal higher quality but larger files and longer download times.
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How does my web site get found by search engines?

The answer may depend upon what you mean by the term 'search engines'.

When people refer to search engines, they sometimes mean search engines proper, and sometimes mean what are really web directories. The difference is that a search engine is essentially a list of websites that is compiled automatically by computer, and a directory is compiled by human editors.

The search facility on the home page of Google, for example, is based on a search engine. But Google also has a browsable directory of web sites.

If you want to get your site listed in a directory, then you usually have to submit the site for consideration by an editor of that directory.

Getting found by a search engine though is mostly dependent upon having other web sites, and especially popular sites, link to your site. Search engines use software that crawls round the Web following links, and if your site is linked to then it can be found that way.

It will help your site's performance in search engines if you can get well-respected and well-established web sites to link to you. The quality of the links pointed at your site is more important than the sheer number of links. A link from a popular and respected website is a higher quality link.

You can sometimes submit a site for inclusion in a search engine's index, but whether it appears or not, and how it performs in searches, is mostly all about the links you have pointed at your site.
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How can I get more visitors to my website?

If you want more traffic to your website there are various ways you could achieve that:

  • Trying to get popular and respected sites to link to you is a good idea
  • You could also use Pay-Per-Click advertising
  • Including the domain name of your website at the bottom of any emails you send out is a common business practice and might help remind people of your domain name

A word of caution though is that the above suggestions assume that the substance of what your website is about has some merit. If you are offering a useful service, or good quality products, or important information, then eventually if you work hard at marketing you may well have a popular website. So your business plan needs to be sound to start with if you want to be successful. If you are thinking of starting a new business it would be a good idea to conduct some careful research before you begin.
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Can you guarantee my site will be number one in Google?

No, and you should be wary of anyone who promises to be able to do this. Google offers a useful page of advice on Search Engine Optimisation that you might like to read.

You should also be aware that the methods which some (not all) SEO companies employ may violate the terms of service of a search engine and may result in your site getting banned from that search engine. Google offers a page of Webmaster Guidelines which touch upon this issue.

DRS Design can create a web design for you and enable you to go live on the Internet with it. DRS Design can also set up and run a Pay-Per-Click advertising programme for you, which is another way of getting traffic from search engines. But as to your site's performance in search results, it is really a matter of you having to network as much as possible with other owners of websites and try to persuade important sites to give you links.
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What is Pay-Per-Click advertising?

If you visit a search engine such as Google you will frequently see that on the search results pages there are two sets of results. There are the free search results, with sites listed according to whatever algorithm that search engine uses, and there are also 'Sponsored Links'. The sponsored links are adverts which have been triggered by the keywords you searched for.

It is not possible to buy your way into the free search results, but you can however buy traffic from search engines through the sponsored links system.

The web sites placing sponsored links only have to pay for the advert if someone actually clicks on their ad, hence Pay-Per-Click or PPC. PPC advertising is a way of driving traffic to your website from search engines, but it will cost you as the search engine charges you for that traffic.

However, the main advantages of PPC over other methods of advertising are that it is highly targetted (your ad is only shown to people who searched for keywords you have chosen as triggers), and also that you only have to pay when the advert results in someone actually responding to your ad by visiting your website.

DRS Design can set up and run a PPC campaign for you. Just contact DRS Design for more info.
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How do I take credit card payments through my website?

Take credit card payments through your website

You will need to be signed up with a company that can process the transactions for you. Try PayPal - they currently offer arguably the best online deal for merchants.

A disadvantage of PayPal used to be that anyone buying from you had to be a member of PayPal, but that requirement has been removed - anyone can pay through PayPal, even if not a member, simply by using any major credit or debit card.

PayPal also have tighter controls on preventing efraud - which enables them (subject to conditions) to protect you from 'chargebacks'. Most companies who provide merchant services do not have these controls, with the result that their merchants are more vulnerable to chargebacks.
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What is a 'chargeback'?

A chargeback is a fee which is often imposed upon merchants who have taken money through a transaction involving a credit card where the owner of the card claims that the transaction was not authorised by them. For example, they may claim that their card was lost or stolen, or that the card details were simply used by someone else without permission.

When someone makes such a claim then their card company will investigate. If the company decide in favour of the claim, then a chargeback is usually imposed on the merchant (who is usually an innocent victim of whoever it was who used the card without permission).

The chargeback is not the value of the disputed transaction (which would be debited from you anyway), it is an additional fee.

Most card companies pass the costs of efraud on to their merchants through chargebacks. However, PayPal have a system (subject to conditions) which protects you from having to pay these extra fees.

If you make sure that as a merchant you handle all transactions according to PayPal's rules, then you will not bear these extra costs if you do become a victim of unauthorised credit card use. Check with PayPal for full details.
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Is it safe to email someone my bank sort code/account number, or publish them on my webpage?

It's unwise. If you want to take a payment from someone, it is better to find another solution than to indiscriminately broadcast your bank details across the Internet. You may have thought that armed with a sort code and account number all anyone will be able to do is pay money into your account, not take it out. However, that isn't actually true. Have a look at this link: Clarkson stung after bank prank

If you send your sort code and account number by email, although you may trust the person you are sending your email to, email is not a secure medium and your email and it's contents can potentially be read by anyone with access to any of the hops between you and the recipient.

One alternative option is to create a PayPal account and use that to request and receive the payment.
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Who is DRS Design?

DRS Design is the sole proprietorship of D R Stokes trading as DRS Design. I have been designing websites since 1998, and doing so as the sole proprietorship of DRS Design since 2004. I am also a member of the Google Advertising Professionals Programme in respect of running AdWords campaigns for clients.
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*Google™ is a trademark of Google Inc.
*AdWords™ is a trademark of Google Inc.
The proprietor of DRS Design is a member of the Google™ Advertising Professionals Programme, but is not in any other way in relationship or affiliation with Google™, nor is DRS Design sponsored or endorsed by Google™. The editorial content of this site is not authored by Google™ and the views and opinions expressed here are not the views or opinions of Google™ or Google™ personnel.

Is there any VAT to pay on your services?

DRS Design is not registered for VAT. There is therefore no VAT included in any of the invoices raised by DRS Design.
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Do you have a landline phone number I can call you on?

If you would like to contact DRS Design by email or through the contact page on this site, the email reply from me will include a landline number which you are welcome to phone me on. Alternatively, if you give me your phone number I will phone you and you can 1471 the call if you like.

I don't advertise a landline number on this site as it helps to filter out cold-call-selling phone calls. Answering the phone to people trying to sell me things used to cost me a considerable amount of my working day until I took steps to conceal my landline number. Genuine enquirers are very welcome to know the number though.
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